WordPress SEO, WP搜索引擎优化

转自孩子气☆孙秀楠宝宝

这里看到这篇介绍Wordpress如何进行搜索引擎优化

(SEO)的文章,内容相当不错。做了一个翻译给大家,版权归原作者所有。

1)设置永久链接
使用永久链接结构,确认文章标题使用了永久链接。在WordPress里,可以进入控制面板-〉选项-〉Permalinks,然后选择一种永久链接的结构,或者自己定制一种,比如我用的就是/%year%/%monthnum%/%postname%/(也就是”/年/月/文章名/”)

2) 文章标题
网站名字(”Title“,就是一般显示在浏览器标题栏的文字)应该显示在当前访问的文章或者页面里。比如我的文章标题就该是这样,”WordPress SEO,WP搜索引擎优化 | 孩子气☆孙秀楠宝宝“,在样式设置里可以这样定制,

3)Headers HTML文本标记
搜索引擎对于headers(比如h1,h2,h3等等)要比内容更看重。所以写一个好的包含关键字的文章标题很重要

,当然关键字要和文章内容匹配。最好是每页只用一两个h1的HTML标记,比如用在Blog的名字上或者最新的文章上。

4)Alt图像HTML标记
给图片加上alt标记,并且确认这些标记和显示的内容匹配,这会帮助google图像搜索引擎或者其它图像搜索引擎更好工作。
this photo is a baby

5)使用Tag
Tag逐渐在互联网变得越来越重要,使用Tag可以让文章之间相互关联,可以让搜索引擎更好的挖掘你的网站。
推荐WordPress Tag插件Ultimate Tag Warrior

6)相关文章
如果你读了某个网站一篇文章,你可能会注意到文章结尾的”最近文章列表“,这也能帮助搜索引擎更深的挖掘你的网站。
推荐使用WordPress Related posts插件

7) 提高网站粘合度
当游客从搜索引擎发现你的网站,他们往往只看关心的那些内容,如果没有发现他们寻找的内容,就会把浏览器窗口关掉。为什么不帮他们显示一些跟他们搜索相关的文章呢?
推荐使用Landing sites插件

8)Google sitemaps
Google有一个针对网站站长的特色内容,就是Sitemaps,这帮助Google索引你的网站,判断网站内容的重要程度。
推荐使用插件Google Sitemaps Generator

9)Pinging聚合
使用Feed特点,在”选项->写作“里,设置WordPress自动ping一些聚合器,这里有一个ping服务器的列表。
http://codex.wordpress.org/Update_Services

10)校验HTML标记
确认你的网站是HTML语法正确的,这也许对于SEO并不很重要,但多少会加分。可以使用这里的服务:

http://validator.w3.org/

11)需要避免的内容
Google说网站应该注意以下内容:
* 避免隐藏文本或者隐藏链接
* 不要使用伪造的或者欺骗的超链接。
* 不要发自动搜索给Google。
* 不要用不相关的词语来显示页面。
* 不要在网页里放病毒、木马以及流氓软件。
* 不要建立多个页面、子域名、域名来重复内容。
* 避免针对搜索引擎建立”入口大全“页面或者对原创内容进行重定向。
* 针对搜索引擎Rank提高而使用一些违规的技巧

12)得到返回链接
写给你的朋友或者其它blogger,与他们交换链接。这样得到一个链接起来的网,确保有些人链接到你的网站,

使用你的网站名字或者关键字等。一定量的链接特别是从有质量的网站来的链接,都会帮助你得到比较好的搜

索引擎结果排列次序(也就是把你的网站放到比较靠前的位置)。当写文章的时候,确定你链接到引用了内容

的网站(如果他们是博客,一般来说,一个来自你的网站的trackback链接都会显示在他们站点)。另外,在论坛签名邮件签名里加入自己网站的链接,等等。

13)经常更新你的博客
确定经常更新你的博客,没人愿意访问一个死气沉沉的网站。比如可以使用del.icio.us美味书签或者365key等功能每天把你收藏的链接贴出来,这会让你的网站看上去活跃。

14)博客名字不能换
保证一直使用同一个域名、博客名字、永久链接地址等等。

15)文章内容要有水平
写高水平的文章,这是最重要的。写那些人们想要读的内容。固定在某些论题上,主要写与这些论题有关的内容。有水平的文章也会让你在del.icio.us或者Digg.com里得到更多支持。

16)与读者互动
鼓励你的访客给文章留言或者参与到讨论中。为了吸引读者,内容最好写“你应该如何如何”,“我们应该如何如何”,而不要写“我已经如何如何”,“我想如何如何”。

原文在此,

WordPress and SEO Jun 4

There is a big bunch of resources on optimizing your blog for search engines. I have tried to

collect the best tips and plugins in this article.

These tips won’t flood your blog with visitors – no SEO tips will. Use these tips to improve

your site, and fight for a lot of backlinks and visitors by writing quality content and putting a

lot of work into it. It has never been easy to run a website, and it for sure isn’t getting

easier.
Permalinks

Use a permalink structure and be sure that the post title is in it. In the WordPress

administration go to Options>Permalinks and select a permalink structure, or make your own. I use

/%year%/%monthnum%/%postname%/ on this site.
Page titles

The title tag should show the title of the current post or page you are currently visitng. Eg.

this page will have the title »WordPress and SEO | The undersigned«. In your themes header.php

file you can do this by making sure that the title tag looks like this:

Headers

Search engines weigh headers (h1, h2, h3 …) higher than other content (p, li …), so it is

important that you write good titles that also contains keywords that matches the content. The

best thing is to only have 1-2 h1 tags on each page, eg. the blog title and newest blog post.
Alt tags

Use alt tags for your images, and be sure that they match what the image shows – this helps

google image search and other image search engines.
Tags

The internet is evolving, and in this process tags is the next »big thing« – using tags makes

sure to keep a lot of cross-linking from posts to posts, which eventually will let search engines

dig deeper into your site.

Ultimate Tag Warrior
Related posts

If you read an article on this site, you will notice the recent posts list in the end of each

article. This also helps search engines digging deeper into your site.

Related posts.
Landing sites

When visitors is referred to your site from a search engine, they are definitely looking for

something specific – often they just roughly check the page they land on and then closes the

window if what they are looking for isn’t there. Why not help them by showing them related posts

to their search on your blog.

Landing sites 1.1.
Google sitemaps

Google has a feature for webmasters, called Sitemaps. This helps google index your site, and lets

you weigh what content on your site, you find most important.

Google Sitemaps Generator.
Pinging aggregators

Use the feed feature! Set up your WordPress to ping a list of aggregators automatically in

Options>Writing. A great list of ping services can be found here.
Valid markup

Be sure that your your site validates, this might not be the most critical point from a SEO point

of view, but it might weigh some.
Avoid this

Google says you should avoid this:

* Avoid hidden text or hidden links.
* Don’t employ cloaking or sneaky redirects.
* Don’t send automated queries to Google.
* Don’t load pages with irrelevant words.
* Don’t create pages that install viruses, trojans, or other badware.
* Don’t create multiple pages, subdomains, or domains with substantially duplicate content.
* Avoid “doorway” pages created just for search engines, or other “cookie cutter” approaches

such as affiliate programs with little or no original content.
* Tricks intended to improve search engine rankings.

Get backlinks

Write to your friends, to other bloggers, and trade links with them. Get a linking-network

established, and make sure that some people link back to your site, using your blogs title or

primary keywords as anchor-text. Amount of links and especially links from quality sites, helps

you being placed better in search engines search results. When writing an article, be sure to

link back to your sources (if these are blogs, in most cases, a trackback link to your blog will

be shown on their site). Be sure to link to your blog in forum signatures, mail signatures etc.

as well.
Update your blog

Be sure to keep your blog updated – no one visits a dead site. Eventually you can let del.icio.us

post your daily bookmarked links to your blog – this helps making your site look active.

How to automatically post daily links.
Stick with it

Stick with the same domain name, blog title, permalink structure etc.
Write quality content

Write quality content, it is the most important. Write quality content that people want to read.

Stick to a few topics, and write mainly about those. Quality content might bring you to

del.icio.us and digg.com as well.
Involve the reader

Encourage your visitors to comment on your posts and join the discussion. Involve the reader by

writing to them. »You should«, »We could« and less using »I have«, »I did« etc.
More SEO sources

* Ultimate WordPress SEO Tips
* WordPress SEO: First Steps
* Search Engine Optimization (SEO) Tips for WordPress 2.0
* 8 simple SEO tips for blogs
* Optimize WordPress for Search Engines

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